Pricing for workflow automation

Workflow automation

Workflow automation means that recurring work between your systems runs by itself: for example, an enquiry lands in your CRM, or a message reaches the right colleague. Where a decision is needed, a person makes it. Every automation starts with a free, no-obligation automation scan.

This applies to all three automation packages:

• Software licences, AI and API usage (what AI services and other connected online services charge per use), and hosting are not part of the build price. Hosting and maintenance are covered by the automation care plan that comes with every automation as standard.
• In the scan, we check whether your systems can be connected before we commit to a solution.
• If an automation processes personal data of your own customers, for example when it replies to your website form or categorises enquiries, we first conclude a data processing agreement with you.
• Lead times start once scope, access and sample data are ready. Your proposal confirms the schedule.
• In the client portal you can follow your project, and view and pay AppMakelaar's invoices online. The portal is available in Dutch, English and Spanish, and you can sign in with two-step verification.
• Large data clean-up or migration, custom portals, ERP development and automating sensitive decisions, such as those about payments or staff, are outside these packages.

From real work: read about the email triage AppMakelaar built for Fiducia Solution. The approach described there does not guarantee the same result in another business.

Compare the automation packages

Automation care

Automation care is our monthly plan in which we host, monitor and update your workflows, and respond when something goes wrong. Your workflows run on a virtual server of your own, used for nothing else. The higher the plan, the more processing power (vCPUs), memory and storage that server has; you do not need to set anything up yourself. Care covers maintenance, fixing incidents and small changes within the agreed hours; new features are not included. Every automation we build comes with a care plan as standard; for a special project, we can agree a tailored arrangement.

Every automation care plan runs for a first term of 12 months, then month to month with 1 month's notice.

Compare the automation care plans

AI and API usage. You pay this at cost, without mark-up, up to a monthly cap we agree with you in advance. If your usage reaches the cap, we ask for your approval before going above it. What you actually use depends on the number of messages and the AI model, and it is shown on your invoice. Two worked examples, using Anthropic's prices on 6 October 2026 (AI services charge per token, a small piece of text):

• Single workflow: an AI reply to 150 website-form enquiries a month, each with about 3,000 tokens of input and 500 tokens of reply, using Claude Haiku 4.5. That costs less than €1 a month, even including VAT.
• AI workflow: categorising 300 emails a month and drafting a reply that a person approves, each with about 6,000 tokens of input and 800 tokens of reply, using Claude Sonnet 5.5. That costs about €5 excl. VAT · about €6 incl. VAT a month.

A cap of €15 excl. VAT · €18.15 incl. VAT a month leaves plenty of headroom in both examples.

Good to know

• We work 09:00–17:00 on Dutch business days, excluding public holidays. Response times are targets for acknowledgement and first assessment, not guaranteed resolution times, and there is no 24/7 service. We don't currently offer urgent out-of-hours work.
• Unused hours expire at the end of each month.
• Need more work done? It costs €95 excl. VAT · €114.95 incl. VAT an hour, billed per 15 minutes, and only after you approve it.
• An extra workflow in care costs €75 excl. VAT · €90.75 incl. VAT a month. Building a new workflow is quoted separately.
• Outages at suppliers and major changes are assessed separately, and any paid work needs your approval first. If the build warranty covers a defect, we fix it without billing it as new work and without using your care hours.
• Read how we document access, data and care.

First year: build and care together

What does the first year cost? Add the one-off build price to twelve months of care and any third-party costs. These are worked examples, excluding and including VAT. They show costs only, not what the automation will save you.

The AI workflow is calculated with its range of €3,950 to €6,500 excl. VAT · €4,779.50 to €7,865 incl. VAT; what the starting price covers is set out under the AI workflow.

Usage example: with a cap of €15 excl. VAT · €18.15 incl. VAT a month, you pay at most €180 excl. VAT · €217.80 incl. VAT extra in the first year, unless you approve going above it. Licences for software you use yourself, such as your CRM or accounting package, are paid directly to the supplier. Also allow for your own time: to scope the work with us, supply examples, and test and approve the result.

Extras

You choose any extras yourself; nothing is switched on by default. Every price is shown excluding and including VAT.

Hosting comes with care

We only host automations together with an automation care plan. That way it is always clear who handles updates, backups and outages.

• A server of your own with every plan. Every care plan includes a virtual server of your own, used only for your workflows. If you need more, choose an extra server under Extras.
• Cancelling? We then hand your workflows over to you, with a copy of the content and data, the documentation, the exports and access to the accounts. Any handover fee is charged as set out in your proposal. You then arrange and pay for the server or automation platform they run on yourself.
• Where? We host in the EU. A hosting location doesn't tell you everything about where connected services process data; EU hosting is not a general GDPR guarantee. Read how we document access, data and care.

Automation pricing FAQ